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The folks over in Microsoft marketing land really do earn their money. At first, their “Believe” campaign was having little effect on me. I was fairly confident that I would be skipping the Halo 3 hype. But nooooooo… the word had spread too far. The mass media buzz began to infect my friends and co-workers. They were telling me to get Halo 3.

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Every once in a while, ArenaNet throws a weekend event that just shouldn’t be missed. This is one of those weekends. Here’s the official word, “Participate in Alliance Battles this weekend to earn double faction. This bonus will last through 11:59 PM Pacific (-7 GMT) on Sunday, September 30.” Sure enough, I did participate. I joined my fellow Luxons and fought against the Kurzicks. Ahhh, the bonus has been just great. I unlocked a ton of skills and I maxed out my Luxon Faction bar three times.

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So tonight’s the big night. The official Halo 3 launch date is upon us. Will I be in NYC tonight, waiting for my midnight hour copy of Bungie’s shooter? Nope, I’ll probably be in bed sleeping, or maybe I’ll be playing the original version of Halo on PC. It’s not that I don’t want play Halo 3, I do! It’s just that I don’t want to fall for the same trick twice.

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I normally write rants that are directed at the Guild Wars developers, but this one is going out to a certain group of players. You know who you are. It basically goes like this, I don’t think the Guild Wars community understands the definition of the word “noob”. Even though I clearly explained what “noob” means, WAY BACK IN ISSUE #2, a lot of players seemed confused.

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