Well said.

I think GvG and FF'ing issues have probably taken down more guilds than anything else.

More immersive content is what I would like to see rather than more sources of conflict. Mike gave a good sampling of things to add like trade skills. What a great idea - why can't I get more skilled at crafting for example? I do have 5 mil exp on my ranger after all why doesn't that count for something? It would add a little extra for being a veteran.