My background has more to do with marketing than sports. So naturally, I’ll be watching the Super Bowl for the commercials. That’s especially true with a recent update to Angry Birds. During the fourth-quarter of the Super Bowl, there will be a commercial for the movie Rio — an animated film from the creators of Ice Age. According to the 1.5.1 update, that commercial will have information to help unlock a secret level of Angry Birds. So while millions will be watching for the outcome of the Pittsburgh Steelers versus Green Bay Packers, I’ll be looking out for the level unlock information.
I didn’t understand the popularity of Angry Birds. Week after week, it was perched at the top of the iTunes charts. It seemed that there was a self-fulfilling cycle occurring. The game is in first-place because it is popular and it is popular because it is in first place. How did this madness get started? Is there nothing better than this game? What’s so special about wingless creatures that hurl themselves into blocks and pigs? I decided to investigate the allure of this app.