In order to create the perfect solution, the problem must be properly defined. If you want to change the world, first you must ask, “What’s wrong with it?!” Once you’ve detailed the problem, the next question is obvious. “What can you do about it?” In determining a new plan for this website, that’s the frame of mind. But at this stage, the realities of life enter the picture. That raises a third question. “How do you make money from your idea?”