I had read the legends of what it was like to develop for Apple’s iPhone / iPod touch. The word is that Apple’s program can be quite lucrative, but also quite strict. I wasn’t even in the program yet, but I already learning about how ridged the rules could be. I suppose it’s my fault. I did make the harder choice. I had the easy option of releasing programs as “Michael Garofalo” but I wanted “Photics” to be my developer name. Building a brand, especially with Apple, requires extra effort.