Ever play SimCity? It’s a fantastic city-building simulation. It teaches an incredible lesson about taxes. The experience is almost counterintuitive. By lowering taxes, you can actually make more money — and make the citizens much happier. You can’t drop it to zero, as the city still needs money for maintenance and future growth, so the trick is to hit the sweet spot. I believe that’s what Apple has announced today. Starting next year, Apple’s App Store commission rate (for small businesses) will drop from 30% to 15%. That’s huge!
Continue reading “Thanks Apple — A Response To The Small Business Program”