Targeted Advertisements (Without Spying)

Widgets vs ApparatusesPeople hate ads. And yet, marketing is part of life. If done correctly, people will love you. Apple is a perfect example. Steve Jobs and the gang made computers cool and sexy. Photics is selling widgets. Is there a thing further from cool and sexy? As the app updates progress, Widgets and Apparatuses are starting to look a lot better. It is actually getting cool and sexy. The new app icons are clean and pretty. The functionality is powerful. That means the next step is marketing.

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Widgets 3.1 — Happy Easter!

Emoji ChurchAfter some surprising feedback regarding the “Bible” widget, I went back to work. There were two main concerns. Catholics wanted a version of the bible for them. Also, searching by verse wasn’t enough. A text search was requested. This update took longer than expected. It was planned as the Easter update and the deadline was just barely met. But after the dark year of 2020, this project was uplifting.

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Widgets 3.0 — The Heavy Lift

Stylized DB Browser for SQLite Whew, that was a challenge. The Widgets app and Apparatuses were updated to version 3.0. This update was nicknamed “The Heavy Lift” because of the difficulty in migrating the existing reference data to a proper database. Instead of using giant JavaScript arrays, which was bad for memory management, SQLite is used instead. This switch was necessary to launch the latest widget — the “Thesaurus” widget.

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Widgets 2.8 — Elements

Classical Atom AnimationHappy New Year! Normally I like to start off the new year with a lofty goal. This year, nothing significant is planned yet. The main reason for the uncertainty is because of the  “Widgets app”. Each update requires a substantial amount of work — and the app is not considered to be done. Therefore, January 2021 is kicking off with another update to the “Widgets” and “Apparatuses” apps. If you’re into Chemistry, the new “Elements” widgets were made to help you.

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Widgets 2.7 — The Merry Christmas Update

Christmas Tree and Gift Box Emoji with Widgets App IconThis is the time of the year where people decorate for the holidays. It’s not just Christmas lights on trees, or Hanukkah lights in the windows, the seasonal festivities permeate throughout society. You can hear it on the radio, you can see it on TV shows, and even websites join in on the fun. This year, I wanted to do something Christmasy on the Mac App Store. With the version 2.7 update of Widgets, that goal was accomplished.

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