People hate ads. And yet, marketing is part of life. If done correctly, people will love you. Apple is a perfect example. Steve Jobs and the gang made computers cool and sexy. Photics is selling widgets. Is there a thing further from cool and sexy? As the app updates progress, Widgets and Apparatuses are starting to look a lot better. It is actually getting cool and sexy. The new app icons are clean and pretty. The functionality is powerful. That means the next step is marketing.
After some surprising feedback regarding the “Bible” widget, I went back to work. There were two main concerns. Catholics wanted a version of the bible for them. Also, searching by verse wasn’t enough. A text search was requested. This update took longer than expected. It was planned as the Easter update and the deadline was just barely met. But after the dark year of 2020, this project was uplifting.
Happy New Year! Normally I like to start off the new year with a lofty goal. This year, nothing significant is planned yet. The main reason for the uncertainty is because of the “Widgets app”. Each update requires a substantial amount of work — and the app is not considered to be done. Therefore, January 2021 is kicking off with another update to the “Widgets” and “Apparatuses” apps. If you’re into Chemistry, the new “Elements” widgets were made to help you.
Well, that was Awkward. I sat down to watch the WWDC 2020 and I was quite surprised to see widgets take the lead. Improvements to Apple’s native widgets are heading to iOS, iPadOS, and macOS. Am I in competition with Apple? After watching the event to end, I don’t think so. Instead, I think this creates opportunity for Photics apps. Ultimately, Apple showed renewed interest for widgets and this could increase the demand for such technology.